Most people in marketing and advertising know that SEO stands for Search Engine Optimisation or Search Engine Optimiser.
As a little test though Gerald sent me out to ask 30 people in the street if they know what SEO meant.
The result was very surprising to me, of those 30 people asked, not a single one new what SEO stood for.
Gerald later told me the lesson you have learnt today is not to get too complacent and not to make assumptions that everyone knows the same terminology as you, step back from what you are doing, and become the man on the street every now and then.
Specific trade words and industry chat may be OK for tight niche campaigns, but even then, if you are to deeply involved the keywords which you assume are the obvious ones may be going over the head of your target.
Written by: tj